Engagement Isn’t Fluffy—It’s Financial

Hugs and Metrics: Why Engagement Pays Off

We love to talk about “team morale” and “wellbeing.” But let’s be honest, does that stuff actually move the needle? According to HR strategist Ricardo Cuellar, yes. In fact, engagement isn’t fluffy at all—it’s your revenue strategy.

In your small business, everyone’s rowing. But are they rowing in the same direction?

One’s obsessed with quality. Another’s just trying to get to Friday. Your new admin keeps asking, “Why are we doing this again?”

That misalignment costs money. Energy. Clients.

“When you align personal goals with company goals, you get results. Real ones.” – Ricardo Cuellar

Ricardo shared a story about a client who saw a 30% revenue increase by simply connecting employee KPIs to company outcomes.

Engagement isn’t about pizza parties. It’s about purpose.

Simple Framework:

• Share the “why” often

• Hold monthly 1-on-1s

• Acknowledge impact publicly

Ask your team this week: What do you want to accomplish this month and how can we support that?

🎧 Watch or listen the full conversation with Ricardo on Jagged Edge: